Design

YOO is not just about design; it’s about creating a lifestyle through amazing amenity spaces and common areas, where people can come together and get to know each other. Spaces to inspire the feeling that anything is possible.

YOO is global, but designs local. Incorporating the local culture and custom is important to us. What inspires the locals, is what inspires us.

The diversity of the YOO design offering is part of the philosophy of creating original, design-led communities that respect the way individuals choose to live. ‘YOO inspired by Starck’ under the Creative Directorship of Philippe Starck and ‘YOO Studio’ championed by YOO Head of Design, Mark Davison were our first branded design visions. In 2004, Jade Jagger and her design partner Tom Bartlett launched ‘Jade Jagger for YOO’, followed in 2008 by innovative Dutch designer, Marcel Wanders as Creative Director of ‘Wanders & YOO’. In 2013 Asian design powerhouse Steve Leung joining as Creative Director of ‘Steve Leung & YOO’.

Together, the YOO Studio and Creative Directors create communities that are enhanced through original design. It is an approach that also brings added value to developers and resellers, demonstrated through the sales velocity and premiums achieved by YOO projects – “a nice side effect in the process of creating better communities” says YOO Chairman, John Hitchcox. A recent report by Knight Frank on the value of branded residences globally, certified that branded residences add on average a 31 percent value uplift compared to non-branded schemes.

Design scope:
Space planning and optimisation
Interior hard finishes specifications
Amenity and social spaces
Furniture, sanitary and lighting specifications
Show apartments
Sales centres